LinkedIn’s New Rule Prohibiting Marketers from Exporting Emails
It is saddening to hear that LinkedIn now prohibits marketers from exporting email addresses from Linkedin accounts. However, when one looks at the underlying reasons for this decision, it might be justified after all. At times, when I connect with someone on LinkedIn, the next thing I know is that I am on their mail chimp mail list. This is regardless of the fact that I actually never opted in. Asides this, there are other issues that comes with using someone’s personal email for marketing purposes.
The GDPR for instance places restrictions on marketing to a person via their email without their prior permission. While this is commendable for ensuring privacy of the owners of this emails, it surely poses a lot of disadvantages to people who use those emails for a positive cause like marketing. For instance, I used to harvest my email contacts and use them to help my clients who have no email lists by building look alike campaign Facebook Ads for them. This not only saved them money but was also very accurate.
With this new LinkedIn rule in place, building Facebook Ads instead would be the way to go. The good news is that you only need 100 contacts to build a look alike audience on Facebook and continue to connect with your target market. To do this, you just have to go to their profile and contact information and then copy their emails onto an excel sheet.
By Madison Renteria